What I do.

Branding. Digital communications. PR. These aren’t separate silos - they’re different parts of the same machine.

And when they work in harmony, they amplify one another - which means your brand doesn’t just look the part - it performs.

Branding

    • Brand positioning and unique selling propositions (USPs)

    • Competitor analysis and brand positioning

    • Target audience profiling and personas

    • Market research and trends

    • Brand mission, vision, core values and success metrics

    • Messaging style, brand story and personality

    • Brand key messages

    • Copy guidelines and complete tone of voice documentation

    • Brand identity designed strategically in line with your goals

    • Logo, colour palette and typography

    • Creative direction for photoshoots and video production

    • Brand asset library - for use in marketing channels

Digital communications

    • Website SEO and UX review

    • Website design, development and build/re-build

    • SEO and foundational keyword strategy

    • On-page optimisation

    • Full copywriting and design execution

    • Metrics and optimisation: what’s working, what’s not, and how to optimise for opens, clicks, and conversions.

    • Strategy and segments: review of existing flows and campaigns, segmentation opportunities, audience insights, lead magnet review, welcome journey structure, list hygiene tips.

    • Lifecycle flows: high-performing flows for welcome, abandonment, post-purchase, winback, loyalty and re-engagement; mapped, written, and optimised.

    • Storytelling approach: email content plan review with key promotional moments, story-driven campaigns, and evergreen recommendations.

    • Social media strategy

    • Channel strategy

    • Channel optimisation

    • Organic social media strategy

    • Paid social media (advertising) strategy

    • Social media calendars and schedules

    • Social media templates and guides

    • Brand-led content strategy and storytelling

    • Quarterly and annual editorial calendars

    • Content pillars and messaging maps

    • SEO-informed content planning

    • Branded content opportunities

    • Online editorial writing

    • Repurposing long-form content into multi-channel assets

    • Freelance writer management

PR and partnerships

    • PR and media outreach strategy

    • Media famil recommendations

    • Google review management and reputation strategy

    • Partnership strategy

    • Brand partnership recommendations

    • Partnership proposal and agreement templates and guides

How we can work together.

Strategy

For brands with an in-house team to execute.

If you’ve got people to do the doing, but need clarity on what to do and why - I’ll craft the strategy to guide them and continue providing ongoing high-level strategic oversight.

Like your own strategic partner, but without hiring full-time.

Strategy + delivery

For brands who need end-to-end support.

No in-house team? No stress. I’ll take care of both the strategy and the rollout, while maintaining a high-level strategic oversight.

Ideal if you need a senior strategic lead to get things moving - and keep them moving.

Project-based

For one-off projects or specific marketing needs.

Not ready for ongoing support, or just need help with one project? I offer bespoke, short-term support to deliver maximum impact - whether it’s a website refresh, a new email marketing strategy or a PR campaign.

Just the expertise you need, when you need it.

What it’s like to work together.

No jargon. No cookie-cutter campaigns. Just purposeful, strategic work.

Step 1.

Discovery call.

We unpack your goals, challenges and priorities. This is about understanding your business inside out — what’s working, what’s not, and where you want to be.

Step 2.

Work commencement.

I review your existing activity and develop a tailored roadmap that aligns with your brand and business goals. If you’ve opted for delivery support, this is where execution begins.

Step 3.

See the shift.

With a focused, aligned strategy behind every effort, you’ll start to see your marketing work harder for you: less wasted spend, stronger performance across channels, and progress toward the business goals that matter most.

What I help you avoid:

  • Scattered, inconsistent messaging.

  • Wasted budget on fleeting trends or tactics.

  • Confusion around brand voice and audience targeting.

  • Under-performing content that doesn’t ladder up to your business goals.

  • Partnering with the wrong brands or missing out on the right opportunities.

  • Confusion around brand voice and audience targeting.

And what I help you gain:

  • More of the right customers – the people most likely to engage, convert and stick around.

  • Higher return on every effort – from stronger sales to better engagement across all your channels.

  • A brand that stands out – with clear, consistent messaging that makes you memorable and credible to customers, partners and media.

  • Opportunities that align – partnerships, media opps and collaborations that genuinely support your goals.

  • Clarity and confidence – so you know exactly what to focus on, and what to stop wasting time or budget on.

Ready to chat?

If you think we might be a good fit, get in touch via the link below. Let’s build you business a strategy that works.