Strategic, integrated marketing and communications.

From brand strategy and digital systems to content and communications. Strategic direction that keeps your marketing aligned and performing.

01.

Brand strategy and identity

From brand positioning and messaging to tone of voice and creative direction, I develop the foundations that guide every marketing decision.

Outcomes:

  • A brand that’s clear, consistent and performs on every touchpoint

  • Messaging that resonates with your audience.

  • Recognition that builds loyalty and drives repeat business.

    • Brand positioning and unique selling propositions (USPs)

    • Competitor analysis and brand positioning

    • Target audience profiling and personas

    • Brand mission, vision, core values and success metrics

    • Messaging style, brand story and personality

    • Brand key messages

    • Copy guidelines and complete tone of voice documentation

    • Brand identity designed strategically in line with your goals

    • Logo, colour palette and typography

    • Creative direction for photoshoots and video production

    • Brand asset library - for use in marketing channels

02.

Digital marketing and communications direction

I create and optimise digital ecosystems that work together seamlessly, from your website and SEO through to email, social and content planning - so your marketing runs strategically, not reactively.

Outcomes:

  • A digital ecosystem that connects your audience and drives measurable results month after month.

  • A website that converts visitors into buyers.

  • SEO that makes you visible in search.

  • Email and social campaigns that drive measurable results.

    • Website SEO and UX review

    • Website design, development and build/re-build

    • SEO and foundational keyword strategy

    • On-page optimisation

    • Full copywriting and design execution

    • Metrics and optimisation: what’s working, what’s not, and how to optimise for opens, clicks, and conversions.

    • Strategy and segments: review of existing flows and campaigns, segmentation opportunities, audience insights, lead magnet review, welcome journey structure, list hygiene tips.

    • Lifecycle flows: high-performing flows for welcome, abandonment, post-purchase, winback, loyalty and re-engagement; mapped, written, and optimised.

    • Storytelling approach: email content plan review with key promotional moments, story-driven campaigns, and evergreen recommendations.

    • Social media strategy

    • Channel strategy

    • Channel optimisation

    • Organic social media strategy

    • Paid social media (advertising) strategy

    • Social media calendars and schedules

    • Social media templates and guides

    • Brand-led content strategy and storytelling

    • Quarterly and annual editorial calendars

    • Content pillars and messaging maps

    • SEO-informed content planning

    • Branded content opportunities

    • Online editorial writing

    • Repurposing long-form content into multi-channel assets

    • Freelance writer management

03.

Content and communications strategy

I help brands craft the words, content and communications that bring their story to life - online, in print and everywhere in between. With an editorial approach shaped by years in food, wine and travel media, I turn ideas into stories that connect, convert and build loyalty.

The outcome:

Story-driven content that builds awareness, loyalty and sales - consistently and across every channel.

    • Editorial

    • Long-form storytelling

    • Campaign copywriting

    • Digital copywriting

    • Website copywriting

    • Product copy (i.e. tasting notes, menus etc)

    • EDM copy

    • Social media copy

    • Investor materials

Strong brands aren’t built in bursts - they grow with care and consistency.

That’s why I work in ongoing partnerships, bringing strategy, storytelling and digital direction together to help your marketing thrive year-round.

EXPLORE PACKAGES

Why work with me.

Industry expertise

With over a decade writing for leading food, wine and travel publications including Australian Traveller, International Traveller, WA Good Food Guide and Qantas Magazine, I know how to capture attention and create stories that resonate.

One strategic partner

Instead of juggling three or four different specialists, get one trusted partner who brings brand, digital and storytelling together - consistently and seamlessly.

Hospitality focus

Food, wine and travel aren’t just categories I work in — they’re the worlds I live and breathe. I understand their nuances, opportunities and audiences inside out.

LET'S WORK TOGETHER

Ready to chat?

If you think we might be a good fit, get in touch via the link below. Let’s build you business a strategy that works.

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