01.

Branding that makes you memorable.

A strong brand is the foundation of everything. It’s what makes people choose you over the winery down the road, the restaurant across town or the next destination on the map.

I help you define your story, your look, and your voice so that customers connect with you instantly - and keep coming back.

Outcomes:

  • A brand that’s clear, consistent and built to evolve with your business.

  • Messaging that resonates with your audience.

  • Recognition that builds loyalty and drives repeat business.

    • Brand positioning and unique selling propositions (USPs)

    • Competitor analysis and brand positioning

    • Target audience profiling and personas

    • Brand mission, vision, core values and success metrics

    • Messaging style, brand story and personality

    • Brand key messages

    • Copy guidelines and complete tone of voice documentation

    • Brand identity designed strategically in line with your goals

    • Logo, colour palette and typography

    • Creative direction for photoshoots and video production

    • Brand asset library - for use in marketing channels

02.

Digital marketing that drives results.

Your digital presence isn’t a one-off project - it’s an ecosystem.

From websites to email marketing and social strategy, I make sure your digital channels are working together, telling your story and driving real results.

Outcomes:

  • A digital ecosystem that connects your audience and drives measurable results month after month.

  • A website that converts visitors into buyers.

  • SEO that makes you visible in search.

  • Email and social campaigns that drive measurable results.

    • Website SEO and UX review

    • Website design, development and build/re-build

    • SEO and foundational keyword strategy

    • On-page optimisation

    • Full copywriting and design execution

    • Metrics and optimisation: what’s working, what’s not, and how to optimise for opens, clicks, and conversions.

    • Strategy and segments: review of existing flows and campaigns, segmentation opportunities, audience insights, lead magnet review, welcome journey structure, list hygiene tips.

    • Lifecycle flows: high-performing flows for welcome, abandonment, post-purchase, winback, loyalty and re-engagement; mapped, written, and optimised.

    • Storytelling approach: email content plan review with key promotional moments, story-driven campaigns, and evergreen recommendations.

    • Social media strategy

    • Channel strategy

    • Channel optimisation

    • Organic social media strategy

    • Paid social media (advertising) strategy

    • Social media calendars and schedules

    • Social media templates and guides

    • Brand-led content strategy and storytelling

    • Quarterly and annual editorial calendars

    • Content pillars and messaging maps

    • SEO-informed content planning

    • Branded content opportunities

    • Online editorial writing

    • Repurposing long-form content into multi-channel assets

    • Freelance writer management

03.

Writing + communications that sell and stick.

Great brands don’t just say what they do - they tell stories that people remember.

With over a decade writing for Australia’s leading food, wine and travel publications, I bring editorial expertise and marketing know-how to create content that resonates.

  • Editorial features + long-form storytelling

  • Short-form campaigns + digital content

  • Web + marketing copywriting

  • Ongoing content marketing + repurposing

The outcome:

Story-driven content that builds awareness, loyalty and sales - consistently and across every channel.

    • Editorial

    • Long-form storytelling

    • Campaign copywriting

    • Digital copywriting

    • Website copywriting

    • Product copy (i.e. tasting notes, menus etc)

    • EDM copy

    • Social media copy

    • Investor materials

What I help you avoid:

  • Scattered, inconsistent messaging.

  • Wasted budget on fleeting trends or tactics.

  • Confusion around brand voice and audience targeting.

  • Under-performing content that doesn’t ladder up to your business goals.

  • Partnering with the wrong brands or missing out on the right opportunities.

  • Confusion around brand voice and audience targeting.

And what I help you gain:

  • More of the right customers – the people most likely to engage, convert and stick around.

  • Higher return on every effort – from stronger sales to better engagement across all your channels.

  • A brand that stands out – with clear, consistent messaging that makes you memorable and credible to customers, partners and media.

  • Opportunities that align – partnerships, media opps and collaborations that genuinely support your goals.

  • Clarity and confidence – so you know exactly what to focus on, and what to stop wasting time or budget on.

Why work with me.

Industry expertise

With over a decade writing for leading food, wine and travel publications including Australian Traveller, International Traveller, WA Good Food Guide and Qantas Magazine, I know how to capture attention and create stories that resonate.

One strategic partner

Instead of juggling three or four different specialists, get one trusted partner who brings brand, digital and storytelling together - consistently and seamlessly.

Hospitality focus

Food, wine and travel aren’t just categories I work in — they’re the worlds I live and breathe. I understand their nuances, opportunities and audiences inside out.

Ready to chat?

If you think we might be a good fit, get in touch via the link below. Let’s build you business a strategy that works.