Telling the stories of the good things in life.

WRITING, MARKETING AND COMMUNICATIONS FOR FOOD, WINE AND TRAVEL BRANDS

I know what it takes to make food, wine and travel brands stand out.

I’m a writer by trade, who’s told stories for some of Australia’s leading food, wine and travel publications.

And I help businesses in this space get their marketing and communications right - so they can share what makes them special and see real results.

Brands I work with:

What I do.

I work with brands that create experiences worth sharing. The food we love. The wine we savour. The places we never forget.

As an industry writer and strategic communications consultant, I’ve spent over a decade helping brands tell their stories with clarity and purpose.

I understand what truly resonates with audiences - and how to turn that insight into marketing and communications that deliver results.

01.

Marketing and communications consulting

Project based and retainer work for food, wine and travel brands. A hands on strategic offering, akin to a fractional marketing and communications executive.

  • A strong brand doesn’t just make you look good - it makes you unforgettable. Without a clear brand identity, marketing efforts fall flat. With one, you stand out and stay top-of-mind.

    • Brand positioning and unique selling proposition

    • Brand mission, vision, core values

    • Target audience profiling and personas

    • Brand tone of voice and messaging

    • Visual identity

  • Your digital presence is your most powerful sales tool - when done right. Ensure each of your digital touchpoints - from your website to your emails - are optimised to attract, convert and retain customers.

    • Website strategy

    • Website build or refresh

    • Web copywriting

    • SEO

    • Email marketing

    • Social media strategy

    • Content strategy

    • Editorial production

    • Freelance writer management

    • Content amplification

02.

Editorial and online writing

Award-winning writing published in Qantas Magazine, Australian Traveller and the WA Good Food Guide.

Storytelling for food, wine and travel publications that want to connect with their audience in meaningful ways.

Recent work:

About me.

I’m Kirsty - award-winning writer, communications strategist, content marketer and cheerleader for food, wine and travel businesses.

But my passion isn’t just professional - it’s personal.

I come from a family of Greek migrants who opened a humble deli in their new home of Western Australia, where good food brought people together, and every plate served told a story.

It’s why I do what I do. These things bring people together. They create connection, memory and meaning.

Let’s chat.

If you have a story to tell or a brand to grow in food, wine or travel, let’s chat.