Telling the stories of the good things in life.

AWARD-WINNING WRITING, MARKETING AND COMMUNICATIONS FOR FOOD, WINE AND TRAVEL BRANDS

I work with brands that create experiences worth sharing. The food we love. The wine we savour. The places we never forget.

Strategy is my specialty - the why as well as the how.

Not just a plan - but a clear, intentional foundation that informs every move you make. Because when every move is intentional, every result moves the needle.

Brands I work with:

What I do.

Branding, digital marketing and PR strategy.

These things aren’t separate - they’re all part of the same machine. And when they work in harmony, your brand doesn’t just look the part - it performs.

  • A strong brand doesn’t just make you look good - it makes you unforgettable. Without a clear brand identity, marketing efforts fall flat. With one, you stand out and stay top-of-mind.

    • Brand positioning and unique selling proposition

    • Brand mission, vision, core values

    • Target audience profiling and personas

    • Brand tone of voice and messaging

    • Visual identity

  • Your digital presence is your most powerful sales tool - when done right. Ensure each of your digital touchpoints - from your website to your emails - are optimised to attract, convert and retain customers.

    • Website strategy

    • Website build or refresh

    • Web copywriting

    • SEO

    • Email marketing

    • Social media strategy

    • Content strategy

    • Editorial production

    • Freelance writer management

    • Content amplification

  • PR is about more than just getting featured - it’s about positioning your brand as an authority, partnering with other brands and making sure the right people are talking about you.

    • Publicity strategy

    • Media famils

    • Google review and reptation strategy

    • Brand partnerships

How I do it.

Just strategy, strategy plus delivery or project based.

Whether you have an in-house team ready to run, need full-service support, or just want help with a one-off project, there’s an approach to meet you where you are.

  • For brands with an in-house team to execute.

    If you’ve got people to do the doing, but need clarity on what to do and why - I’ll craft the strategy to guide them and continue providing ongoing high-level strategic oversight.

    Like your own strategic partner, but without hiring full-time.

  • For brands who need end-to-end support.

    No in-house team? No stress. I’ll take care of both the strategy and the rollout, while maintaining a high-level strategic oversight.

    Ideal if you need a senior strategic lead to get things moving - and keep them moving.

  • For one-off projects or specific marketing needs.

    Not ready for ongoing support, or just need help with one project? I offer bespoke, short-term support to deliver maximum impact - whether it’s a website refresh, a new email marketing strategy or a PR campaign.

    Just the expertise you need, when you need it.

What I help you avoid:

  • Scattered, inconsistent messaging.

  • Wasted budget on fleeting trends or tactics.

  • Confusion around brand voice and audience targeting.

  • Under-performing content that doesn’t ladder up to your business goals.

  • Partnering with the wrong brands or missing out on the right opportunities.

  • Confusion around brand voice and audience targeting.

And what I help you gain:

  • More of the right customers – the people most likely to engage, convert and stick around.

  • Higher return on every effort – from stronger sales to better engagement across all your channels.

  • A brand that stands out – with clear, consistent messaging that makes you memorable and credible to customers, partners and media.

  • Opportunities that align – partnerships, media opps and collaborations that genuinely support your goals.

  • Clarity and confidence – so you know exactly what to focus on, and what to stop wasting time or budget on.

Recent work:

About me.

I’m Kirsty - award-winning writer, communications strategist, content marketer and cheerleader for food, wine and travel businesses.

But my passion isn’t just professional - it’s personal.

I come from a family of Greek migrants who opened a humble deli in their new home of Western Australia, where good food brought people together, and every plate served told a story.

It’s why I do what I do. These things bring people together. They create connection, memory and meaning.

That’s why I help food, wine and travel brands tell their stories with purpose and intent - so their marketing doesn’t just make noise, it makes an impact.

What I’m about.

I don’t believe in doing things for the sake of it - every message, post and piece of content should have intent behind it.

That’s why I lead with strategy first - to bring focus, clarity and purpose to every brand I work with. Because when your marketing and communications are grounded in purpose, they become more than noise - they start actually moving the needle.

Let’s build your business a strategy that works.

Marketing and communications should do more than look good - it should help you meet your goals. Let’s make it happen.