Senior marketing and communications leadership, shaped by decades in the industry.
Hi, I’m Kirsty.
I’ve spent decades working across marketing, communications and digital - advising independent brands, multi-venue hospitality groups, large household-name organisations and publicly-listed businesses.
With experience operating inside complex, multi-faceted environments, I know what it takes to align marketing and communications efforts, and to keep everything moving in the same direction.
That strategic perspective has also been shaped from the inside of the media landscape - where brands compete for attention, credibility and influence.
I’ve worked inside some of Australia’s most respected food and travel publications, including Qantas Magazine, Australian Traveller, International Traveller and Gourmet Traveller WINE, and served as a judge for the WA Good Food Guide, giving me a clear view of what cuts through - and what doesn’t.
Today, I bring this perspective to every partnership — helping brands build momentum through clear, considered strategy so that every piece of work is pulling in the same direction.
My connection to this sector isn’t just professional though - it’s personal.
I come from a family of Greek migrants who opened a small deli in Western Australia, where food wasn’t just product - it was connection, culture and story. Seeing how food, drink and culture brought people together taught me early on that the most successful brands are built on meaning, not noise.
That belief underpins everything I do.
If you’re looking for senior thinking, clear judgement and marketing and communications leadership without the overhead of a full-time hire, we’ll work well together.
