Ongoing partnerships for food, wine and travel businesses.
Each partnership is designed to meet your business where it’s at - from hands-on marketing support for smaller brands to strategic leadership and oversight for larger teams.
1. Small business partnership
For independent wineries, restaurants, and eateries that need consistent, professional marketing support.
How it works:
For small businesses, I lead both the strategy and the day-to-day execution - managing everything from content and campaigns to digital optimisation. You get senior-level expertise and hands-on delivery, all within one seamless partnership.
What you get:
Brand and marketing strategy — quarterly planning and performance reviews
Website and online store updates, content refreshes, and SEO optimisation
Monthly content calendar and execution across email, social, and web
Email marketing — campaign planning, copywriting, design and scheduling
Social media management — post creation, scheduling, and insights reporting
Ongoing brand stewardship to keep tone, visuals, and messaging aligned
On-call advisory support — your “marketing manager on tap”
The outcome:
A cohesive, well-managed marketing presence that keeps your brand visible, consistent, and growing - month after month.
Starting from $3,000/month
2. Medium business partnership
For multi-venue hospitality groups or established brands that need centralised, strategic marketing across multiple locations or offerings - whether that means guiding your in-house marketer or executing alongside your team.
How it works:
For medium-sized brands, I provide a mix of leadership and guided implementation - setting the strategy, mentoring your marketing staff, and ensuring execution stays consistent and high-performing. You gain the benefit of senior marketing direction, without hiring in-house.
What you get:
Group-wide brand strategy and quarterly planning sessions
Content direction and campaign management across venues or business units
Multi-channel content calendar — covering web, email and social
Oversight and mentoring for in-house marketing staff
Ongoing website management and SEO optimisation
Monthly performance dashboards and campaign reporting
Dedicated advisory support for marketing and communications
The outcome:
Streamlined, strategic marketing that keeps your venues aligned under one clear brand story - with the systems, data and direction to scale effectively.
Starting from $5,000/month
3. Corporate partnership
For tourism boards, associations and established organisations that already have an internal marketing or communications team but need strategic oversight and direction.
How it works:
For larger organisations, I step into a leadership role - acting as a fractional Marketing and Communications Director, I set the overarching brand, digital and communications strategy, oversee implementation, and guide your team to execute with clarity and consistency.
What you get:
Organisational brand strategy and positioning
Overarching marketing and communications framework
Oversight and mentoring for in-house marketing staff
Executive communications, advocacy and thought leadership content
Annual content and marketing calendar
Board-level reporting and strategic insights
Ongoing strategic consultation and leadership
The outcome:
A clear, cohesive strategy - guided from the top - that empowers your team to execute with confidence and consistency.
Starting from $7,500/month
Why work with me.
Industry expertise
With over a decade writing for leading food, wine and travel publications including Australian Traveller, International Traveller, WA Good Food Guide and Qantas Magazine, I know what it takes to make food, wine and travel brands stand out.
One strategic partner
Instead of juggling three or four different specialists, get one trusted partner who brings brand, digital and storytelling together - consistently and seamlessly.
Hospitality focus
Food, wine and travel aren’t just categories I work in — they’re the worlds I live and breathe. I understand their nuances, opportunities and audiences inside out.
Prefer a project-based approach?
Get in touch and we can chat about what makes sense for you.
What I help you avoid:
Scattered, inconsistent messaging.
Wasted budget on fleeting trends or tactics.
Confusion around brand voice and audience targeting.
Under-performing content that doesn’t ladder up to your business goals.
Partnering with the wrong brands or missing out on the right opportunities.
Confusion around brand voice and audience targeting.
And what I help you gain:
More of the right customers – the people most likely to engage, convert and stick around.
Higher return on every effort – from stronger sales to better engagement across all your channels.
A brand that stands out – with clear, consistent messaging that makes you memorable and credible to customers, partners and media.
Opportunities that align – partnerships, media opps and collaborations that genuinely support your goals.
Clarity and confidence – so you know exactly what to focus on, and what to stop wasting time or budget on.
What it’s like to work together.
No jargon. No cookie-cutter campaigns. Just purposeful, strategic work.
Step 1.
Discovery call.
We unpack your goals, challenges and priorities. This is about understanding your business inside out — what’s working, what’s not, and where you want to be.
Step 2.
Work commencement.
I review your existing activity and develop a tailored roadmap that aligns with your brand and business goals. If you’ve opted for delivery support, this is where execution begins.
Step 3.
See the shift.
With a focused, aligned strategy behind every effort, you’ll start to see your marketing work harder for you: less wasted spend, stronger performance across channels, and progress toward the business goals that matter most.