Stop guessing, start growing.
The practical, self-paced marketing + communications system built specifically for food, wine + hospitality businesses.
You're brilliant at what you do.
You built this business from the ground up. You know your product, your craft, your customers. You pour everything into getting the experience right.
But marketing and communications? That's the thing that keeps falling to the bottom of the list.
You post to Instagram when you remember. You've spent money on things that didn't seem to work.
You watch other businesses in your space and quietly wonder if they've figured out something you haven't.
They haven't. They've just got a clearer system.
More marketing isn’t the answer. Clearer marketing is.
Here's what most small hospitality businesses get wrong: they think the problem is that they're not doing enough. So they post more. Spend more. Add another platform. Chase another trend.
And it still doesn't quite work - because the problem was never effort. It's direction.
When your marketing has no clear foundation underneath it, every post, every email, every dollar spent is just expensive noise. You're working hard and getting little back. And it's exhausting.
It doesn't have to be this way.
No jargon. No agency-speak. No overwhelming to-do lists.
A clear, proven system built for food, wine and hospitality businesses - from someone who’s spent decades inside Australia’s leading publications and now helps brands in this space cut through.
5 modules. 14 practical, downloadable resources. One clear path from ‘I don’t know where to start’ to ‘I know exactly what to focus on.’
What if marketing felt simple, clear and actually worth your time?
Imagine knowing exactly who you're talking to. Having a website that works while you sleep. Sitting down once a month and creating all your content in one focused afternoon. Sending emails people actually open. Getting featured in the publications your customers read.
“Not because you hired an expensive agency. Because you finally have a system. That’s what this course gives you.”
That's what this course gives you.
Here’s what you’ll learn:
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Module 1: Build a brand that actually means something
Get crystal clear on who you're for, what you stand for, and why customers should choose you. This is the foundation everything else builds on - and most businesses skip it.
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Module 2: Turn your website into your best salesperson
Stop treating your website like a brochure. Learn the five elements every high-performing hospitality website needs, how to write a homepage that's clear in five seconds, and the one thing most sites forget that quietly costs them thousands.
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Module 3: Show up consistently (without losing your mind)
The content system that lets you create a month of content in a single afternoon - without burning out, paying an agency, or staring at a blank screen wondering what to post.
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Module 4: Email - the channel you actually own
Build an audience you actually own. Set up a welcome sequence that runs automatically, learn what to send and how often, and turn email into your most reliable marketing channel.
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Module 5: PR and partnerships that actually pay off
Learn how editorial decisions really get made - from someone who's sat inside the publications. How to find the right media, write a pitch that gets read, and judge which partnerships are worth your time.
Plus:
14 tools you'll use long after the course ends.
This isn't a course you watch and forget. Every module comes with practical, ready-to-use resources you'll keep coming back to.
Brand foundation worksheet
Target audience worksheet
Tone of voice worksheet
Website audit checklist
Website copy template
Email capture starter guide
The social media content planner
Social media swipe file
The email marketing planner
Three-email welcome sequence
Email building checklist
Media list builder
The perfect pitch template
Partnerships checklist
Why learn this from me?
I’m Kirsty. I work with organisations that need clear thinking at the top of their marketing and communications.
I've spent decades inside the food, wine and travel industry - working within some of Australia's most respected publications, including Qantas Magazine, Australian Traveller, International Traveller and Gourmet Traveller WINE, and judging for the WA Good Food Guide.
I've seen firsthand what captures attention, what builds credibility, and what makes a brand easy to choose - or easy to overlook. This course takes that insider knowledge and turns it into a practical system any independent operator can use.
I know how brands in this space are judged. Now I'll show you how to make yours stand out.
Everything you get:
5 self-paced video modules you can work through anytime
14 downloadable templates, checklists and worksheets
A complete, repeatable marketing system built for your industry
Lifetime access - revisit it whenever you need to